Q&A with Southface’s New Communications Manager: Jaimie Cohen
Last week Southface was pleased to welcome Jaimie Cohen as our Marketing and Communications Manager. As the leader of the Marketing and Communications team, Jaimie will develop a cross-disciplinary strategic communications and marketing plan and strengthen the Southface family of brands.
This is Jaimie’s second stint at Southface – she was an intern in 2006, and she credits our organization for starting her career in sustainable and equitable place-making. Jaimie comes to us from the San Francisco Bay Area, where she was an Account Director with Blue State Digital, an agency focused on social impact digital marketing and communications strategy. Prior to that, she was a Marketing Manager for the Real Estate and Workplace Services organization at Google.
Before she left for San Francisco, Jaimie honed and refined her sustainability and marketing skills here in Atlanta at both the Southeast Energy Efficiency Alliance and Energy Ace, Inc. We are excited to welcome Jaimie and we sat down to discuss her vision for her work in support of the Southface mission to promote sustainable homes, workplaces and communities.
Knowing what you do about Southface, what do you see as the opportunities and challenges facing the organization?
I’ve been incredibly fortunate to join Southface at a milestone moment in our organization’s history. We are approaching our 40th birthday, and exploring who we are after four decades of service and community influence. As a communications professional, I see this as a unique opportunity to think of ourselves in a new light – giving reverence to our history and how we got to now, and thinking about who we want to be and how we want to talk about ourselves for the next 40 years. We have so many new and interesting programs on the leading edge of science, health and technology and I am looking forward to exploring how we want to use those programs to grow and influence our communities.
What do your first 90 days look like?
The first 90 days are for listening more than speaking, for any MarComms professional. I come from the world of strategic communications, and I have found that everything and everyone has a higher chance for success with the addition of a comprehensive strategic marketing and communications plan. Within my first 90 days, I will start my strategic plan with a listening tour of our internal teams as well as with our key stakeholders and community members to understand how Southface has shifted the industry and touched lives and careers. There are so many wonderful stories to tell and I cannot wait to uncover them.
What aspect of communications are you most excited about at Southface and why?
Aside from the stories I might uncover during my listening tour, I am most looking forward to digging into how we might use digital communications to enhance our brand. We are in an exciting time where we must think creatively about how we want to represent ourselves to our constituents and attract new community members. There are lots of new and interesting ways we can represent our work – from video to webinars, pop-up events to social media influencers – we have a wealth of tools at our fingertips and I cannot wait to find out what works best for connecting with our supporters and clients.
How will your style of leadership propel Southface to the next level of innovation, accomplishment and impact?
Southface has always been an innovative leader and contributor to our resilient, restorative economy and I am excited to be a part of moving the needle forward for the organization and for our industry. I am anticipating relying heavily on my passion for collaborating with my team, and my commitment to the “launch and iterate” style of project management to drive impact and innovation.