Sponsorship, a Relationship that Extends Beyond Dollars
By: Victoria Cuesta, Vice President of Fund Development, Junior League of Atlanta
At its core, a sponsorship is a relationship. It extends well beyond dollars donated. It’s an alignment of values and the desire to work towards a common goal. It serves as an invitation for an organization and their employees to connect with the local community.
Because of the support of generous financial donations, The Junior League of Atlanta, Inc. (JLA) is able to invest in our projects and programs, run by our member volunteers, our greatest assets. By championing our 101-year-old organization, companies of all sizes are showcasing their belief in our vision to to be a catalyst for community change by empowering women who are passionately focused on the health, education and welfare of women and children.
While they invest in our members, it’s important for JLA to do the same through various stewardship campaigns. Last week, JLA celebrated its sponsors through our #JLASponsorLove campaign. This is an opportunity for members to publicly show how important sponsors are by patronizing their various establishments and sharing their experiences on social media. But the reality is members show love to sponsors all year long.
Last year alone, donations from organizations like Northwestern Mutual, Publix, Verizon, Tiff’s Treats Hartsfield–Jackson International Airport and Emory Executive Education helped the JLA serve 650,000 women and children in Metro Atlanta. By supporting the organization’s mission, members were able to dedicate 175,000 volunteer hours to 90 nonprofit partners. Through this capacity expansion of community partners, our volunteers provided an estimated $2 million dollars in value. That’s a 20X amplification of the investment from corporate sponsors in one year.
Some of our largest sponsors are engaged with the organization by actively advocating for our selected causes and initiatives alongside our members. Most recently their contributions, both in donations and activism, allowed JLA to effectively advocate for the passing of the Safe Harbor Act. Without their generosity, The Junior League of Atlanta, Inc. would not be able to effectively continue the work of promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers. We LOVE our sponsors, and we hope YOU do as well. To learn more about becoming a sponsor of the JLA, visit https://www.jlatlanta.org/sponsorship/.