Forget Black Friday and Cyber Monday. It’s #GivingTuesday!

We’re fresh off the heels of Thanksgiving and Christmas is quickly approaching. During the holiday season, both stomachs and hearts are full. Friends and family gather to share stories, food and gifts of appreciation. And, yes, we’re presented with plenty of ways to give.

Black Friday. Cyber Monday. #GivingTuesday? I’ll get back with you on the last one in a second.

This year’s Black Friday broke records. Shoppers lined up – and shopped online – ready for doorbusters and dramatically discounted loot. According to National Retail Federation, Black Friday saw more than 154 million consumers scrambling for deals. Sales were up by 1.3 percent over last year. Cyber Monday broke records, too.

So what is #GivingTuesday, you ask? It’s a global day of giving powered by social media and the collaboration of nonprofits and caring communities. Always celebrated on the Tuesday following Thanksgiving (in the U.S.), it follows Black Friday and Cyber Monday by kicking off the charitable season, when folks focus on their holiday and end-of-year giving. And it’s today.

Today, think about a charity or organization that you support. Dig in your pockets and make a donation. Spread the word about how others can help with #GivingTuesday. Sign up to volunteer on a chilly, but sunny Saturday. It doesn’t matter how or who you give to – just give.

Of course, I’m a bit partial to giving to United Way. Because of our giving, tireless supporters, just last year:

-100,000+ kids got better grades in school
-50,000+ people saw a doctor and received medicine when they were sick
-40,000+ people found a place to live
-46,000+ meals were delivered to hungry kids during the summer
-17,000+ moms and dads learned how to save for a rainy day

These are huge numbers that can’t happen without a supportive philanthropic community. Celebrate #GivingTuesday. And I’ll make it easy for you in case you’d like to give to United Way. Click here to give.

ChadChad Parker is the Director of Multimedia Content at United Way of Greater Atlanta. For more information, email [email protected]

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