2016 NAR Report Reveals the Allure of Homeownership Rising Among the Younger Generation

The annual National Association of Realtors’ Profile of Home Buyers and Sellers’ is an in-depth survey that provides an understanding from the consumer’s perspective of the trends that are shaping the housing industry. The 2016 edition reveals data evaluating the demographics, housing preferences, motivations and experiences of recent home buyers and sellers. The profile, now in its 35th year, also aims to provide real estate professionals with valuable insight into the needs and expectations of their clients. Continue reading

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The Final Housing Index of 2016 Shows Continued Improvement

The last Cal-Culator published in 2016 conveys good news: Atlanta’s residential real estate housing index has increased again by 0.2. The index now sits at 7.9 thanks to increases in construction spending, home sales and home prices, though inventory continues to hinder the nation’s growth. Continue reading

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Turning Static Images into Strategic Profit

If a picture is worth a thousand words, the value of a product video could very well be worth a thousand leads. James McQuivey of Forrester Research says the value of a one-minute video is 1.8 million words. That’s the equivalent to 3,600 text pages. In other words, if you write an average of one page of text for the Web per hour, it would take you 150 days to achieve the impact of a one-minute video. Continue reading

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Residential Housing Off to a Slow Start in Fourth Quarter

Following a strong summer, the final quarter of 2016 has been weaker than the previous months for the Atlanta residential real estate industry. Fortunately, 2017 is looking mighty bright. The Cal-Culator, which rose 0.2 last month is staying stagnant at 7.7 as Atlanta saw decreases in home prices, sales and inventory. However, many positive predictions about 2017 is bringing optimism and confidence to buyers and sellers. Continue reading

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The Benefits of Work-Life Balance and Company Wellness Programs

Ping pong tables, telecommuting, gyms and yoga classes were foreign concepts in the workplace 50 years ago. So why, in today’s age, should you care so much about providing employees with a space that caters to employees’ health and wellness and offers a host of entertainment features to foster a better work-life balance? Today, a dedication to providing work-life balance is an absolute necessity for companies that want to grow and be a major player in their industry. Increased productivity, improved engagement and higher levels of satisfaction are just a few benefits derived from a healthy work-life balance. If you’re still not sold on blurring the lines between work and life, read below:

Kathy Gyselinck is Executive Vice President for Southeast Mortgage

Kathy Gyselinck is Executive Vice President for Southeast Mortgage

Millennial Attraction

To attract and retain talent from the nation’s largest living generation, employers need to promote a strong corporate culture, which quite often is attributed to fostering a good work-life balance. According to Inc., the number one question millennials ask about when job hunting is a company’s culture, followed by perks and benefits. Forbes reports that employers who are most successful procuring and keeping millennial talent are those that promote a good work-life balance. Plus, offering work-life policies in your organization is one of the best ways to boost revenue. Why? If you don’t have a culture that fosters a good work-life balance, you may be looking at pricey turnover. The Center for American Progress found the average cost of employee turnover is 21 percent of an employee’s annual survey.


Hopefully, most people know by now that sitting in front of a computer for the entire work day is not the way to optimize productivity. Productivity is a byproduct of a refreshed and energized brain. Most people simply don’t perform their best when they are stressed or fatigued. Offering work-life policies offers employees the support they need to be productive and thrive. Benefits include reduced stress, more energy, less time off from illness and improved morale. One study shows that employees who feel like they have a good work-life balance work an astonishing 21 percent harder while another study found that an effective work-life balance increased productivity by 10 percent.

Healthier, Happier Employees

Did you know that one-third of workers report high levels of stress? While it goes without saying that stress can reduce productivity and increase employee turnover, stress is also an extremely costly concern for business owners. For example, it’s been found healthcare expenditures are nearly 50 percent higher for workers who report high levels of stress. Furthermore, “insurance claims for stress related industrial accidents cost nearly twice as much as non-stress related industrial accidents.” By adding fitness and entertainment features to your office, you can reduce employees’ stress levels and reduce healthcare costs.

“In short, by having balance between employee’s professional and personal lives makes for a happier, healthier, and less stressed workforce since they’ll be less likely to get depressed, get sick, and develop serious medical conditions like a stroke or heart attack,” according to Inc. Promoting a healthy work-life balance for your employees can greatly impact your business. Companies that establish a reputation for promoting a work-life balance are very attractive to prospective employees. These companies tend to have employees who have greater loyalty and higher employee retention rates, which in the long run correlates to less time and money training employees.

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Cal-Culator Spikes Due to Positive News in Georgia’s Housing Industry

Last month’s Atlanta residential real estate index remained stagnant as a result of falling home sales coupled with rising home prices. This month, we’re excited to share that the Cal-Culator has risen .02 to a 7.7 triggered by positive news regarding delinquent home rates, home prices, construction spending and mortgage rates. Continue reading

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Southeast Mortgage Unveils New Corporate Headquarters Equipped with Progressive Work-Life Balance Amenities

Georgia’s largest non-bank lender, Southeast Mortgage, has unveiled the firm’s new transformative headquarters, located at 3575 Koger Boulevard in Duluth, Georgia. The 31,000-square-foot office space that boasts a host of work-life balance amenities exemplifies the firm’s culture and dedication to employee health and well-being, serves as a reflection of the firm’s commitment to clients and their trusted partners, and functions as a conduit to attract and retain talent. Continue reading

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The “Sort of Hot, Sort of Not” Atlanta Housing Market

Among last month’s positive and negative headlines about Atlanta and the nation’s housing markets, the one that may have best defined the Atlanta market, published by the Atlanta Journal-Constitution, read: “Odd housing market confounds buyers, agents.” The article went on to say, “metro Atlanta housing is an odd market these days: sort of hot, sort of not.” Because of this conundrum, defined by falling sales and high prices, the Cal-Culator, Atlanta’s residential real estate index, will remain at its last month ranking of 7.5. Continue reading

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Empowering Your Clients to Improve Their Credit Scores

As we’ve reported previously, poor credit is one of the major deterrents facing millennials as they embark on the journey to homeownership. NerdWallet found millennials cite “insufficient credit score or history” as their biggest obstacle to getting a mortgage. Of course, low credit scores don’t just affect millennials. Poor credit can be a challenge for every demographic, however, potential borrowers shouldn’t get discouraged. Though it’s ultimately the responsibility of the borrower to improve their credit score, an experienced, knowledgeable housing professional can play a powerful role by encouraging hopeful buyers and leading them in the right direction to make the necessary changes to improve their current credit situation. Continue reading

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Atlanta Real Estate Index Sports Small, but Significant, Increase

After a stagnant month in June for the Cal-Culator, the Atlanta residential real estate index has risen 0.1 to bring the index to a 7.5. Gains in supply, home prices and regional trends contributed to the increase. Continue reading

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